REGIONAL LAUNCH PLAYBOOK
Be the person who makes the day possible.
Four clear working phases, each with one tangible outcome. Move at your community's pace; the calendar below is a guide, not a deadline.
A PRACTICAL FOUR-PHASE CAMPAIGN
Find the room where it begins.
Start with one safe, welcoming venue and one person willing to help coordinate. A library, campus, studio, neighborhood space, or workshop can work.
- Identify the local host and venue contact.
- Confirm accessibility, capacity, exits, electrical needs, insurance requirements, and a rain/backup plan.
- Discuss a date range without publishing an unconfirmed event.
- Ask Dreamstep about approval and the official calendar listing.
Find the first demonstrations.
Ask local people to show something real: a prototype, technique, experiment, craft, instrument, honest failure or useful method.
- Invite a mix of experiences and ages; participation stays voluntary.
- Confirm what may be shown, touched, filmed or photographed.
- Give every demonstrator time, space, credit and an accessible route.
- Set the length and support each demonstration needs.
Make it a community moment.
After the event is approved and listed, invite schools, families, makers, neighborhood organizations and local journalists using accurate event details.
- Use the outreach desk and press-kit language.
- Share the official Luma link, not an invented local registration form.
- Ask partners before using their names or marks.
- Offer media one genuine demonstration to understand—not just a quote.
Make everyone feel they belong.
Walk the full guest journey before doors open: arrival, access, welcome, demonstrations, questions, quiet space, safe departure and follow-up.
- Run a short safety and accessibility briefing with the team.
- Verify captions/interpretation needs and accessible routes.
- Ask photo and interview permission before recording.
- End with one small next step participants can take.
THE MEASURE OF SUCCESS
Someone leaves knowing something they didn't know before.
That's the center of Demo Days. Not attendance claims. Not spectacle. A moment of real knowledge shared.
THE FIRST SEVEN SMALL MOVES
Begin without a committee or a launch announcement.
You can explore and convene conversations without announcing an event. A public invitation should only claim a confirmed date, venue, host, partner, or official role after those facts are established.
Write the first invitation →